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Rivkin, Steve
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Differentiate or die survival in our era of killer competition
by
Trout, Jack
Published 2002
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Repositioning marketing in an era of competition, change, and crisis
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Trout, Jack
Published 2010
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The Power of Simplicity
by
Trout, Jack
Published 1999
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Related Subjects
Marketing Management
Change Management
Management
Marketing
Repositioning