Basic marketing concepts

by Sood, A. K.
Published 1999

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

by Chan Kim, W
Published 2005

Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin
Published 2011

Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P
Published 2011

Market segmentation how to do it, how to profit from it

by McDonald, Malcolm
Published 2004

The Dream how I learned the risks and rewards of entrepreneurship and made millions

by Chahal, Gubaksh
Published 2008

Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain
Published 2008