Advertising and promotion an integrated marketing communications approach

by Hackley, Chris
Published 2010

Differing views and use of integrated marketing communicatio

by Fam, Kim Shyan
Published 2001

Language strategies of Scottish exporters in the food and dr

by Marcella, Rita
Published 2002

Marketing communications

by Eagle, Lynne
Published 2015

The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.)
Published 2010

Tourism and hospitality marketing a global perspectives

by Hudson, Simon
Published 2008