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Hult, G Tomas M
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Hult, G Tomas M
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Marketing foundations
by
Hult
,
G
Tomas
M
Published 2013
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A Primer on partial least squares structural equation modeling (PLS-SEM)
by
Hair, Joseph F [et...al]
Published 2017
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Tomas
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Related Subjects
Customer Behavior
E-Marketing
Least Squares
Marketing
Marketing Foundations
Marketing Management
Marketing Research
Marketing Strategy
PLS
Partial Least Squares
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Promotion Decisions
SEM
Structural Equation Modeling
Target Market Analysis