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Kaul, Subhashini
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Kaul, Subhashini
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Kaul, Subhashini
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Measuring retail service quality
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Kaul
,
Subhashini
Published 2007
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Hedonism and culture
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Kaul
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Subhashini
Published 2007
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Experiential marketing myths and realities
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Kaul
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Subhashini
Published 2010
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Related Subjects
Consumer Shopping Behaviour
Culture
Experiential Marketing
Hedonism
Indian Retailing
Indian Shoppers
Large Apparel Stores
Management
Marketing
Marketing Management
Myths
Realities
Retail Service Quality
Scale Validation
Service Quality
Socio-Cultural Context
