Tug-of-war

Bibliographic Details
Main Author: Gupta, M. P.
Format: Article
Language:English
Published: 1997
Subjects:
Customer Defections
Brand Loyalty
Consumer Decision Process
Customer Satisfaction
LEADER 00409nab a22001577a 4500
008 160615b1997 xxu||||| |||| 00| 0 eng d
100 |a Gupta, M. P. 
245 |a Tug-of-war  |c Gupta, M. P. 
260 |c 1997 
300 |a pp.79-83 
650 |a Customer Defections 
650 |a Brand Loyalty 
650 |a Consumer Decision Process 
650 |a Customer Satisfaction 
773 |a INDIAN MANAGEMENT  |d SEP 
999 |c 25017  |d 25017 

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