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Meta-analysis of advertising elasticity estimates: how to co the sampling error bias
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
1998
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| Subjects: |
| LEADER | 00458nab a22001457a 4500 | ||
|---|---|---|---|
| 008 | 160615b1998 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Bandyopadhyay, Subir | ||
| 245 | |a Meta-analysis of advertising elasticity estimates: how to co the sampling error bias |c Bandyopadhyay, Subir. | ||
| 260 | |c 1998 | ||
| 300 | |a pp.29-37 | ||
| 650 | |a Managerial Implications | ||
| 650 | |a Moderator Variables | ||
| 650 | |a Statistical Technique | ||
| 773 | |a VIKALPA |d APR | ||
| 999 | |c 25631 |d 25631 | ||