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The power of a brand
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
1998
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| Subjects: |
| LEADER | 00437nab a22001577a 4500 | ||
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| 008 | 160615b1998 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Prasad, Balaji. P. Chandrasekh | ||
| 245 | |a The power of a brand |c Prasad, Balaji. P. Chandrasekh. | ||
| 260 | |c 1998 | ||
| 300 | |a pp.88-92 | ||
| 650 | |a Brand Personality | ||
| 650 | |a Product Launch | ||
| 650 | |a Brand Advantage | ||
| 650 | |a Brand Meaning | ||
| 773 | |a INDIAN MANAGEMENT |d AUG | ||
| 999 | |c 26081 |d 26081 | ||