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IT backbone for relationship marketing
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
1998
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| Subjects: |
| LEADER | 00450nab a22001697a 4500 | ||
|---|---|---|---|
| 008 | 160615b1998 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Prasad, Rekha. | ||
| 245 | |a IT backbone for relationship marketing |c Prasad, Rekha. | ||
| 260 | |c 1998 | ||
| 300 | |a pp.81-83 | ||
| 650 | |a Media Explosion | ||
| 650 | |a Liberalisation | ||
| 650 | |a Globalisation | ||
| 650 | |a Indian Scenario | ||
| 650 | |a Relationship | ||
| 773 | |a INDIAN MANAGEMENT |d NOV | ||
| 999 | |c 26119 |d 26119 | ||