The future of marketing: new dimensions and challanges

Bibliographic Details
Main Author:	Bezawada, Ramakrishna.
Format:	Article
Language:	English
Published:	1999
Subjects:	Hyper Segmentation Brand Cycles Web Advertising Competitive Advantage Buying Process Customer Relationship Brand Management Internet


LEADER	00588nab a22002057a 4500
008	160615b1999 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
100		\|a Bezawada, Ramakrishna.
245		\|a The future of marketing: new dimensions and challanges \|c Bezawada, Ramakrishna.
260		\|c 1999
300		\|a pp.26-36
650		\|a Hyper Segmentation
650		\|a Brand Cycles
650		\|a Web Advertising
650		\|a Competitive Advantage
650		\|a Buying Process
650		\|a Customer Relationship
650		\|a Brand Management
650		\|a Internet
773		\|a INDIAN MANAGEMENT \|d MAY
999		\|c 26323 \|d 26323

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