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Event sponsorship : an exploratory study of small business o practices and perceptions
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
1999
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| Subjects: |
| LEADER | 00508nab a22001577a 4500 | ||
|---|---|---|---|
| 008 | 160615b1999 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Mack, Rhonda. Walker. | ||
| 245 | |a Event sponsorship : an exploratory study of small business o practices and perceptions |c Mack, Rhonda. Walker. | ||
| 260 | |c 1999 | ||
| 300 | |a pp.25-30 | ||
| 650 | |a Decision Making | ||
| 650 | |a Business Interest | ||
| 650 | |a Society Overlap | ||
| 650 | |a Communication Mix | ||
| 773 | |a JOURNAL OF SMALL BUSINESS MANAGEMENT |d JUL | ||
| 999 | |c 26601 |d 26601 | ||