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Hedging Customers

Bibliographic Details
Main Author: Dhar, Ravi
Format: Article
Language:English
Published: 2003
Subjects:
LEADER 00322nab a22001337a 4500
008 160615b2003 xxu||||| |||| 00| 0 eng d
100 |a Dhar, Ravi 
245 |a Hedging Customers  |c Dhar, Ravi. 
260 |c 2003 
300 |a 86-92 
650 |a Marketing 
650 |a Customers 
773 |a Harvard Business Review  |d May 
999 |c 27981  |d 27981