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Using Advertising Constructs and Methods to Understand Direc Fundraising Appeals
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2002
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| LEADER | 00361nab a22001097a 4500 | ||
|---|---|---|---|
| 008 | 160615b2002 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Diamond, William D | ||
| 245 | |a Using Advertising Constructs and Methods to Understand Direc Fundraising Appeals |c Diamond, William D. | ||
| 260 | |c 2002 | ||
| 300 | |a 225- | ||
| 773 | |a Nonprofit Management & Leadership |d Spring | ||
| 999 | |c 28115 |d 28115 | ||