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Success through Brand Equity

Bibliographic Details
Main Author: Kistruck, Geoffrey M
Format: Article
Language:English
Published: 2003
Subjects:
LEADER 00350nab a22001337a 4500
008 160615b2003 xxu||||| |||| 00| 0 eng d
100 |a Kistruck, Geoffrey M 
245 |a Success through Brand Equity  |c Kistruck, Geoffrey M 
260 |c 2003 
300 |a 42-43 
650 |a Brand 
650 |a Advertising 
773 |a SAKET Industrial Digest  |d Mar 
999 |c 28782  |d 28782