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Success through Brand Equity
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
2003
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Subjects: |
LEADER | 00350nab a22001337a 4500 | ||
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008 | 160615b2003 xxu||||| |||| 00| 0 eng d | ||
100 | |a Kistruck, Geoffrey M | ||
245 | |a Success through Brand Equity |c Kistruck, Geoffrey M | ||
260 | |c 2003 | ||
300 | |a 42-43 | ||
650 | |a Brand | ||
650 | |a Advertising | ||
773 | |a SAKET Industrial Digest |d Mar | ||
999 | |c 28782 |d 28782 |