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Kill a Brand, Keep a Customer

Bibliographic Details
Main Author: Kumar, Nirmalaya
Format: Article
Language:English
Published: 2003
Subjects:
LEADER 00342nab a22001337a 4500
008 160615b2003 xxu||||| |||| 00| 0 eng d
100 |a Kumar, Nirmalaya 
245 |a Kill a Brand, Keep a Customer  |c Kumar, Nirmalaya. 
260 |c 2003 
300 |a 86-95 
650 |a Customers 
650 |a Brand 
773 |a Harvard Business Review  |d Dec 
999 |c 29410  |d 29410