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Strategic Issues for KAM Implementation in Industrial Market

Bibliographic Details
Main Author: Chatterjee, P K
Format: Article
Language:English
Published: 2003
Subjects:
Kam
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008 160615b2003 xxu||||| |||| 00| 0 eng d
100 |a Chatterjee, P K 
245 |a Strategic Issues for KAM Implementation in Industrial Market  |c Chatterjee, P K. 
260 |c 2003 
300 |a 25-35 
650 |a Marketing 
650 |a Kam 
650 |a Key Account Management 
773 |a Vision:The Journal of Business Perspective  |d Jul-Dec 
999 |c 29559  |d 29559