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Out of the Frying Pan?
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2003
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| Subjects: |
| LEADER | 00414nab a22001457a 4500 | ||
|---|---|---|---|
| 008 | 160615b2003 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Simon, Mark | ||
| 245 | |a Out of the Frying Pan? |c Why Small Business Managers Introduce High-Risk Products / | ||
| 260 | |c 2003 | ||
| 300 | |a 419-440 | ||
| 650 | |a Prospect Theory | ||
| 650 | |a Risk | ||
| 650 | |a New Products | ||
| 773 | |a Journal of Business Venturing |d May | ||
| 999 | |c 29815 |d 29815 | ||