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The Art and Science of ROI Marketing
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| Format: | Article |
| Published: |
20
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| Subjects: |
| LEADER | 00381nab a22001457a 4500 | ||
|---|---|---|---|
| 008 | 160615b20 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Kistruck, Geoffrey M | ||
| 245 | |a The Art and Science of ROI Marketing |c Kistruck, Geoffrey M | ||
| 260 | |c 20 | ||
| 300 | |a 26-34 | ||
| 650 | |a Return On Investment | ||
| 650 | |a Roi | ||
| 650 | |a Marketing | ||
| 773 | |a Indian Management |d Apr | ||
| 999 | |c 30217 |d 30217 | ||