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Brand equity and pricing decisions
| Main Author: | |
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| Format: | Article |
| Published: |
20
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| Subjects: |
| LEADER | 00340nab a22001337a 4500 | ||
|---|---|---|---|
| 008 | 160615b20 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Kumar, S Ramesh | ||
| 245 | |a Brand equity and pricing decisions |c Kumar, S Ramesh. | ||
| 260 | |c 20 | ||
| 300 | |a 34-38 | ||
| 650 | |a Brand Equity | ||
| 650 | |a Pricing | ||
| 773 | |a Indian Management |d May | ||
| 999 | |c 30550 |d 30550 | ||