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Marketing myopia
| Main Author: | |
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| Format: | Article |
| Published: |
20
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| Subjects: |
| LEADER | 00309nab a22001217a 4500 | ||
|---|---|---|---|
| 008 | 160615b20 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Levitt, Theodore | ||
| 245 | |a Marketing myopia |c Levitt, Theodore. | ||
| 260 | |c 20 | ||
| 300 | |a 138-149 | ||
| 650 | |a Marketing | ||
| 773 | |a Harvard Business Review |d Jul-Aug | ||
| 999 | |c 30935 |d 30935 | ||