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Managing service quality for competitive advantage in small firms
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
1999
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| Subjects: |
| LEADER | 00580nab a22001937a 4500 | ||
|---|---|---|---|
| 008 | 160615b1999 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Maclaran, Pauline | ||
| 245 | |a Managing service quality for competitive advantage in small firms |c Maclaran, Pauline. | ||
| 260 | |c 1999 | ||
| 300 | |a 35-47 | ||
| 650 | |a Small Firms | ||
| 650 | |a Small Business | ||
| 650 | |a Service Quality | ||
| 650 | |a Marketing | ||
| 650 | |a Decision Making | ||
| 650 | |a Competitive Advantage | ||
| 650 | |a Entrepreneurship | ||
| 773 | |a Int. Journal of Entrepreneurial Behaviour and Research |d | ||
| 999 | |c 31351 |d 31351 | ||