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Customer-centered brand management
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| Format: | Article |
| Published: |
20
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| Subjects: |
| LEADER | 00352nab a22001337a 4500 | ||
|---|---|---|---|
| 008 | 160615b20 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Rust, Roland T | ||
| 245 | |a Customer-centered brand management |c Rust, Roland T. | ||
| 260 | |c 20 | ||
| 300 | |a 110-118 | ||
| 650 | |a Customers | ||
| 650 | |a Brand Management | ||
| 773 | |a Harvard Business Review |d Sep | ||
| 999 | |c 31625 |d 31625 | ||