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Making adversiting work through cognitive elaboration
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
2005
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| Subjects: |
| LEADER | 00332nab a22001217a 4500 | ||
|---|---|---|---|
| 008 | 160615b2005 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Panda, Tapan K | ||
| 245 | |a Making adversiting work through cognitive elaboration |c Panda, Tapan K. | ||
| 260 | |c 2005 | ||
| 300 | |a 1 | ||
| 650 | |a Advertising | ||
| 773 | |a Indian Management |d Sep | ||
| 999 | |c 33978 |d 33978 | ||