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Marketing the image of management
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
2006
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Subjects: |
LEADER | 00437nab a22001457a 4500 | ||
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008 | 160615b2006 xxu||||| |||| 00| 0 eng d | ||
100 | |a Ranft, Annette L | ||
245 | |a Marketing the image of management |c the costs and benefits of CEO reputation / Ranft, Annette L | ||
260 | |c 2006 | ||
300 | |a 279-290 | ||
650 | |a Ceo | ||
650 | |a Chief Executive Officer | ||
650 | |a Marketing Management | ||
773 | |a Organizational Dynamics |d | ||
999 | |c 34964 |d 34964 |