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Understanding the process of transitioning to customer value
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2006
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| Subjects: |
| LEADER | 00577nab a22001937a 4500 | ||
|---|---|---|---|
| 008 | 160615b2006 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Muthuraman, B | ||
| 245 | |a Understanding the process of transitioning to customer value |c Muthuraman, B. | ||
| 260 | |c 2006 | ||
| 300 | |a 1-27 | ||
| 650 | |a Customer Retention | ||
| 650 | |a Value Creation/Sharing | ||
| 650 | |a Commoditization Spiral | ||
| 650 | |a Business Markets | ||
| 650 | |a Cvm | ||
| 650 | |a Customer Value Management | ||
| 650 | |a Tata Steel | ||
| 773 | |a Vikalpa: The Journal for Decision Makers |d April-June | ||
| 999 | |c 35185 |d 35185 | ||