Does Priming Improve Performance?: an Evaluation Based on a Simulation Game

This study focuses on the priming effect on performance in a simulation game. It took place during the regular course programme at the European Business School (Germany). Two groups of students were chosen randomly to play a business game (Szyperski & Klandt, 1988) that simulated the start-up an...

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Bibliographic Details
Main Author: Chlosta, Simone
Other Authors: Johann, Tobias., Klandt, Heinz.
Format: Article
Language:English
Published: The Journal of Entrepreneurship 2007
Subjects:
Priming Effect
Performance
Simulation Game
Business Games
Online Access:http://library.ediindia.ac.in:8181/xmlui/handle/123456789/1111
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