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Media displacement effect
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
2007
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Subjects: |
LEADER | 00559nab a22001817a 4500 | ||
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008 | 160615b2007 xxu||||| |||| 00| 0 eng d | ||
100 | |a Sharma Vyas, Richa | ||
245 | |a Media displacement effect |c investigating the impact of internet on newspaper reading ha | ||
260 | |c 2007 | ||
300 | |a 29-40 | ||
650 | |a Internet | ||
650 | |a Media Displacement | ||
650 | |a Factor Analysis, Media Impact | ||
650 | |a Reading Habits | ||
650 | |a Newspapers | ||
650 | |a Sarvices Marketing | ||
773 | |a Vision:The Journal of Business Perspective |d Apr - Jun | ||
999 | |c 36540 |d 36540 |