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Authenticity
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2008
|
| Subjects: |
| LEADER | 00403nab a22001457a 4500 | ||
|---|---|---|---|
| 008 | 160615b2008 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Weinberger, David | ||
| 245 | |a Authenticity |c is it real or is it marketing? / Weinberger, David. | ||
| 260 | |c 2008 | ||
| 300 | |a 33-38 | ||
| 650 | |a Marketing | ||
| 650 | |a Company Authenticity | ||
| 650 | |a Case Study | ||
| 773 | |a Harvard Business Review |d Mar | ||
| 999 | |c 37264 |d 37264 | ||