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When sports celebrity doesn't...
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When sports celebrity doesn't perfrom
Bibliographic Details
Main Author:
Upadhyay, Yogesh
Format:
Article
Language:
English
Published:
2010
Subjects:
Cricket
Behavioural Intentions
Role Model
Sports Celebrity
Negative Information
Celebrity Endorsement
Holdings
Description
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Staff View
Description
Physical Description:
67-78
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