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Tata steelium
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2010
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| Subjects: |
| LEADER | 00457nab a22001577a 4500 | ||
|---|---|---|---|
| 008 | 160615b2010 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Bhattacharya, Kaushik | ||
| 245 | |a Tata steelium |c a success story in b2b branding / Bhattacharya, Kaushik. | ||
| 260 | |c 2010 | ||
| 300 | |a 127-140 | ||
| 650 | |a Key Challenges | ||
| 650 | |a Strategy | ||
| 650 | |a Branding | ||
| 650 | |a Case Analysis | ||
| 773 | |a Vikalpa: The Journal for Decision Makers |d Apr-Jun | ||
| 999 | |c 39238 |d 39238 | ||