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Concealing or revealing the family?
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
2011
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Subjects: |
LEADER | 00568nab a22001817a 4500 | ||
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008 | 160615b2011 xxu||||| |||| 00| 0 eng d | ||
100 | |a Micelota, Evelyn R | ||
245 | |a Concealing or revealing the family? |c corporate brand identity strategies in family firms / Micel | ||
260 | |c 2011 | ||
300 | |a 197 - 216 | ||
650 | |a Official Corporate Websites | ||
650 | |a Qualitative Analysis | ||
650 | |a Corporate Brand Identity Strategies | ||
650 | |a Marketing | ||
650 | |a Family Firms | ||
650 | |a Family Business | ||
773 | |a Family Business Review |d Sep | ||
999 | |c 40378 |d 40378 |