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Problem of customer information overload and interactive mar its solution
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
2011
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| Subjects: |
| LEADER | 00555nab a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160615b2011 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Dave, Darshana | ||
| 245 | |a Problem of customer information overload and interactive mar its solution |c Dave, Darshana. | ||
| 260 | |c 2011 | ||
| 300 | |a 10-16 | ||
| 650 | |a Information Overload | ||
| 650 | |a Direct Mail | ||
| 650 | |a Permission Marketing | ||
| 650 | |a Interactive Marketing | ||
| 650 | |a Telemarketing | ||
| 650 | |a Marketing Management | ||
| 773 | |a Synergy: Journal of Management |d Jan - Jun | ||
| 999 | |c 41226 |d 41226 | ||