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Can franchising be an economic development strategy?

Prior research has examined why franchisors expand abroad, but no paper has empirically examined the role of franchising in the macroeconomy of developing nations. In this paper, the pattern of franchising development is statistically analyzed within the context of the general economic development o...

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Bibliographic Details
Main Author: Michael, Steven C
Format: Article
Language:English
Published: 2014
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Ahmedabad (HO): Unknown

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Copy Unknown (Vol. 42, Issue. 3) Available  Place a Hold