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Driving adoption of branchless banking
As providers design and launch branchless banking (BB) services, our work has identified that one crucial element that tends not to be given sufficient attention is the customer's experience with the service. This paper examines how customers experience a BB service and the process that they g...
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| Format: | Article |
| Language: | English |
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2013
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 24, Issue. 3) | Available Place a Hold |