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Marketing in SMEs
Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in particular resource scarcity, lack of specialized structures and competences. Recent streams of literature in entrepreneurial marketing have nonetheless shown that small firms do engage i...
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| Format: | Article |
| Language: | English |
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2012
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 8, Issue. 2) | Available Place a Hold |