Effects of Donor Priority Strategy on Relationship Fundraisi

Nonprofit organizations commonly implement donor priority strategies, yet little research has explored the effects of this relationship strategy. Whereas previous research highlighted the positive effects of benefit segmentation and analyzed donor motives to choose a specific donation level, this st...

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Bibliographic Details
Main Author: Boenigk, Silke
Format: Article
Language:English
Published: 2014
Subjects:
Relationship Strategy
Cultural Organizations
Upgrading
Donor Prioritization
Benefit Segmentation
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Ahmedabad (HO): Unknown

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