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Managing Organizational Social Capital through Value Configu

Nonprofits are said to serve as places for the reproduction of social capital. However, little is known about how to manage social capital in a nonprofit. This article presents a theory-based perspective on how to plan, execute, and measure social capital production in a nonprofit organization. By...

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Bibliographic Details
Main Author: Schnurbein, Georg von
Format: Article
Language:English
Published: 2014
Subjects:
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100 |a Schnurbein, Georg von 
245 |a Managing Organizational Social Capital through Value Configu  |c Schnurbein, Georg von. 
260 |c 2014 
300 |a 357 - 376 
520 |a Nonprofits are said to serve as places for the reproduction of social capital. However, little is known about how to manage social capital in a nonprofit. This article presents a theory-based perspective on how to plan, execute, and measure social capital production in a nonprofit organization. By using the concept of value configurations as a method to analyze and describe the creation of organizational social capital, bonding and bridging social capital can be managed in alternative ways. In a value shop framework, the participants are more homogeneous, and growth is heavily based on referrals and reputation as well as the quality of the members. Organizations managed as value shops will foster bonding social capital. In contrast, a value network framework incorporates more likely heterogeneous, multilevel participants that add legitimacy to the network. Organizations in this framework will strengthen the evolution of bridging social capital. 
650 |a Value Configuration 
650 |a Strategic Analysis 
650 |a Competitive Advantage 
650 |a Bonding Social Capital 
650 |a Bridging Social Capital 
773 |a Nonprofit Management & Leadership  |d Spring 
999 |c 41877  |d 41877