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The Influence of Information Costs on Donor Decision Making
This article explores whether an individual's information costs influence the information-gathering strategies that he or she turns to prior to donating to a nonprofit. The data for the study come from a telephone survey of residents in a large county in southern California (n = 1,002). The sam...
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| Format: | Article |
| Language: | English |
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2014
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 24, Issue. 4) | Available Place a Hold |