Dipole of pain and pleasure and use of mental accounting to hedonic equilibrium

The current paper hypothesizes that humans try to reduce not only the pain but also pleasure (psychological, not physical) resulting due to economic losses, thereby trying to maintain a hedonic equilbrium. The researchers use an analogy of dipole in physics to express the hypothesis. While mitigatio...

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Bibliographic Details
Main Author: Panchal, Shirish
Format: Article
Language:English
Published: 2014
Subjects:
Hedonic Efficiency
Segragration Of Gains And Losses
Loss Aversion
Need To Survive
Prospect Theory
Pseudo-Rationality
Losses
Dipole, Pain, Pleasure, Gains
Hedonic Equilibrium
Mental Accounting
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