Determinants of Young Consumers

This article investigates the determinants of young consumers' intention to use Internet banking services in India. The current research developed a theoretical model grounded on technology acceptance model (TAM) by incorporating additional variable such as trust, perceived risk, social influe...

Full description

Bibliographic Details
Main Author: Bashir, Irfan
Format: Article
Language:English
Published: 2014
Subjects:
Self-Efficacy
Social Influence
Trust
Perceived Risk
Behavioural Intentions
Internet Banking
Acceptance/Adoption
 Place a Title Level Request

Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number:
Copy Unknown (Vol. 18, Issue. 3) Available  Place a Hold

Similar Items