Tweet Your Tune - Social Media, the New Pied Piper in Talent Acquisition

Social networking is today a popular recruitment tool. With the current generation being active on social media sites, organizations are waking up to the potential of leveraging these channels to build their brand images and attract applicants to their organizations. This paper looks at integrating...

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Bibliographic Details
Main Author: Dutta, Debolina
Format: Article
Language:English
Published: 2014
Subjects:
Employer Branding
Applicant Attraction
Strategic Recruitment
Social Networking
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100 |a Dutta, Debolina 
245 |a Tweet Your Tune - Social Media, the New Pied Piper in Talent Acquisition  |c Dutta, Debolina. 
260 |c 2014 
300 |a 93 - 104 
520 |a Social networking is today a popular recruitment tool. With the current generation being active on social media sites, organizations are waking up to the potential of leveraging these channels to build their brand images and attract applicants to their organizations. This paper looks at integrating research on recruitment with literature on marketing communication and social media to propose a quantifiable approach to leveraging social media for Strategic Recruitment. 
650 |a Employer Branding 
650 |a Applicant Attraction 
650 |a Strategic Recruitment 
650 |a Social Networking 
773 |a Vikalpa: The Journal for Decision Makers  |d July-September 
999 |c 41980  |d 41980 

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