Loading...
Examining the relationship between customer and entrepreneur orientation on nascent firms
Is entrepreneurial marketing (EM) a one type fits all approach? Research suggests that EM is especially suitable for small firms. However, it is obvious that-despite their size-small firms show a myriad of different characteristics. In this paper, it is argued that different firm characteristics can...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2012
|
| Subjects: |
Place a Title Level Request
Ahmedabad (HO): Unknown
| Call Number: |
|
|---|---|
| Copy Unknown (Vol. 8, Issue. 2) | Available Place a Hold |