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Gender differences in evaluation of new business opportunity

This study draws on stereotype threat theory to explore differences between men and women on evaluation of new business opportunities. Two controlled experiments, one with business students in Turkey and another with working professionals in the United States, were conducted. Participants were rand...

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Bibliographic Details
Main Author: Gupta, Vishal K
Format: Article
Language:English
Published: 2014
Subjects:
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Ahmedabad (HO): Unknown

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