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Improving new technology venture performance under direct an network externality conditions
This study compares the effectiveness of five responses to external uncertainty in markets with network externalities: avoidance, imitation, control, cooperation, and real options reasoning as a form of strategic flexibility. Our analysis of 385 new technology ventures shows that direct and indirect...
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| Format: | Article |
| Language: | English |
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2013
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 28, Issue. 2) | Available Place a Hold |