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The microstructures of rhetorical strategy in social entrepr Building legitimacy through heroes and villains
For social entrepreneurs who seek to change existing community practices, the difficulties in building legitimacy may pose a challenge that compromises their ability to create sustainable institutional change. Case studies of 10 social enterprises reveal that rhetorical strategy aims to overcome th...
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| Format: | Article |
| Language: | English |
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2013
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 28, Issue. 1) | Available Place a Hold |