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Contextualizing the categorical imperative
This paper examines the role of category affiliations in entrepreneurial resource acquisition. Pace existing studies, we suggest category spanning will cause firms to be overlooked or discounted because evaluators assume that they have less expertise than their category-focused competitors; a pheno...
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| Format: | Article |
| Language: | English |
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2013
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 28, Issue. 1) | Available Place a Hold |