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Institutional entrepreneurs' social mobility in organization
This study examines how institutional entrepreneurs with marginalized social positions use institutional change to become more influential members of organizational fields. We analyze how the Rainforest Action Network (RAN) used rhetoric to garner more influence as it altered a key sourcing practice...
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| Format: | Article |
| Language: | English |
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2015
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| LEADER | 01296nab a22001817a 4500 | ||
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| 008 | 160615b2015 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Waldron, Theodore L | ||
| 245 | |a Institutional entrepreneurs' social mobility in organization |c Waldron, Theodore L. | ||
| 260 | |c 2015 | ||
| 300 | |a 131 - 149 | ||
| 520 | |a This study examines how institutional entrepreneurs with marginalized social positions use institutional change to become more influential members of organizational fields. We analyze how the Rainforest Action Network (RAN) used rhetoric to garner more influence as it altered a key sourcing practice in the retail home-improvement field. Our findings indicate that RAN relied on three rhetorical practices, comprising an encompassing process, to cultivate positive associations between the new sourcing practices and its social position in the field. Overall, by specifying a marginalized entrepreneur's methods for leveraging one type of change to enact another, we enhance theory at the intersection of institutional entrepreneurship, institutional work, and rhetoric. | ||
| 650 | |a Social Mobility | ||
| 650 | |a Rhetoric | ||
| 650 | |a Institutional Work | ||
| 650 | |a Activists | ||
| 650 | |a Institutional Entrepreneurs | ||
| 773 | |a Journal of Business Venturing |d January | ||
| 999 | |c 42477 |d 42477 | ||