Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan

The article discusses role of national brand equity management in formation and development of company's brand identity. It describes the business sides when the entrepreneur needs to understand and handle the brand identity management. By understanding and implementing this technique, nationa...

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Bibliographic Details
Main Author: Nozima, Zufarova
Format: Article
Language:English
Published: 2015
Subjects:
National Brands
Brand Sense
Brand Strategy
Nontangible Assets
Brand Value
Loyal Customer
Brand Image
Brand Identity
Brand Equity
Entrepreneurial Marketing
Entrepreneurship
Eleventh Biennial Conference On Entrepre
Biennial Conference Papers
Online Access:http://library.ediindia.ac.in:8181/xmlui/handle/123456789/62
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