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Reverse Innovation

Emergence confronts India with multifarious challenges. The societal base is constituted e.g. by the rising middle class; potent to buy medium-tech artifacts if affordably priced. The market may stimulate e.g. both Indian producers as importers to develop an adapted medium technology. High-tech, ca...

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Bibliographic Details
Main Author: Loeckenhoff, Helmut K
Format: Article
Language:English
Published: 2013
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Ahmedabad (HO): Unknown

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