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Product and Service Innovations in Rural Markets of India

Rural markets provide numerous advantages to the marketers. They are characterized by a vast consumer base and have an enormous potential. These are the markets of the future as they provide numerous opportunities for the marketers. These markets will provide larger in dimension compared to the urb...

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Bibliographic Details
Main Author: Christie, Jatin
Format: Article
Language:English
Published: 2011
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Ahmedabad (HO): Unknown

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